It is said that films like Ai, Yennai Arindhal, Aambala are to be released for upcoming Pongal. But, there seems to be change in Ai film release date. Shankar’s Ai film is planned to release a week before Pongal on January 09, 2015. Ai film release date is officially declared.
News from the Kollywood circle says that to avoid unnecessary competitions with other main Pongal release films and to screen the Ai film in more number of theaters to make huge profit, Ai team plans to release the film a week before Pongal. It is expected that Ai film is to be screened more than 3000 theaters worldwide.
Ai film promotions are going at big level. It is noted that Shankar has invested huge amount of money (INR 1.50 billion) and effort which he hasn’t done like this before. Ai film is dubbed and also to release in the languages like Tamil, Telugu, Malayalam, Hindi and in some other foreign languages. Before 3 months, Ai teaser was released and it went around 80 lakh hits in Youtube. Ai film is also to be release its trailer very soon.